Working closely with Tesco Mobile we developed a unique strategic positioning that built on the brand strategy of ‘The Family Network’.
Getting a child their first phone is a big moment for a child, but in current times a bigger moment for a parent. A series of IG Stories used Tesco Mobile Clubcard data to target parents — guiding them to trained advisors in-store and online who rather than being commission based were there to help educate around the decision.
We also integrated closely with the Media & PR Agency who developed a supportive editorial campaign that ran in The Guardian.
Instagram Stories