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Work      About







I help brands find the idea they’re built around.
For the last 25 years, I’ve been lucky enough to work with some of the world’s best-known brands.

From Honda, Diageo and Sony to Netflix, Tesco and Pernod Ricard, I’ve spent my career helping clients uncover ideas that give their businesses clarity, direction and purpose.

More recently, that work has taken me into Blockchain, Crypto and Web3, partnering with organisations including Bitfinex, Celo, Flip, Figure Markets, Neura and Concordium. Working alongside founders, marketers and product teams, I’ve helped turn complex technologies into clear, compelling stories.

One thing I’ve learnt.

Technology changes.
Audiences change.
Markets change.

The need for a great idea doesn’t.
My natural curiosity has always drawn me towards emerging technologies. I’ve been exploring AI for several years now, long before it became part of the industry’s everyday conversation.

That has led me to design and test agentic AI workflows that combine artificial intelligence with human judgement to improve research, strategic thinking, briefing and creative development.

Used well, AI should create more space for the work that humans do best: creating better ideas.

Interested in working together?
︎︎︎adam@mantra-collective.co
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