Honda — adamhaywood.com

I had the privilege of working on the Honda brand for almost 5 years across two different agencies and for a while alongside the creative department at Wieden+Kennedy.

As well as integrating with W+K’s ‘Power of Dreams’ strategy, I also helped develop independent thinking and strategies alongside the planning and data team at HS&P (now Karmarama).

Working as Head of Art and later Creative Director I was also responsible for commissioning numerous illustrators and photographers.

Our thinking and ideas led us to a string of awards including the DMA Direct Mail Brand of the Decade.